My CV

February 2020 – February 2022littlehipstar
GmbH, E-Commerce

Senior Social Media Manager part-time

Responsibility for the strategic and content-related development of all social media & influencer management activities

Conception, implementation and management of social media campaigns

Central strategic and operational management of all paid social media campaigns

Tracking, monitoring, analysis of all social media activities and success monitoring

June 2017 – October 2019zooplus
AG, E-Commerce, Munich

Central Online Marketing Social Media Manager:
Strategic & Technical Management of the Social Media Department

Responsibility for the strategic and content-related development of all social media activities (70 national and international channels)
Conception, implementation and management of social media campaigns (Facebook, Instagram, Twitter, Pinterest and YouTube)
Central strategic and operational management of all paid social media campaignsImplementation
of the Facebook Business Manager and all Facebook advertisements
Tracking, monitoring, analysis of all social media activities and success monitoringBudget
responsibility & cost calculationBuilding
and organic growth increase of the zooplus_official Instagram accounts to 40k followersActive
representation of the social media area internally and externallyCoordination
of all employees who serve social media channels in the departments and implement
campaigns Formulation of principles and guidelines in dealing with social media for all areasConception
of holistic social media strategies and projects in cooperation with agencies and other specialist departments based on the content, marketing and corporate strategySupport
in the planning and implementation of strategic media plans for manufacturers (WKZ) in online marketing also beyond social media

November 2015 – April 2017BurdaForward
GmbH, Digital Publisher, Munich

Social Media Manager

Strategic and operational support of over 50 Facebook Pages with more than 5,000,000 fans of the brands Focus Online, CHIP, Netmoms, Finanzen100 and The Weather ChannelStrategic
support of Twitter, Snapchat and Instagram channels of all brandsAcquisition
and constant support of cross-portal partners (Burda internal and external)
Implementation of status quo analyses and competitive comparisonCoordination
of juniors
, trainees and working students Daily monitoring, analyzing, evaluating and optimizingCreating
social media advertising campaigns for Facebook and InstagramSach
-, budget- and on-time campaign conception and project planning

April 2014 – October 2015
CHIP Digital GmbH, Technikportal, Munich

Junior Social Media Manager

Strategic and operational support of all CHIP
social channelsSuccessful development and expansion of CHIP YouTube channels to 100,000 subscribersBuilding
a video-first strategy on all social media channelsImplementation
of status quo analyses and competitive comparisonContent
and community managementCreate
social media advertising campaigns for YouTube

2010 – 2013

Fresenius University of Applied Sciences Munich

Media and Communication Management, Bachelor of Arts

October 2012 – January 2013

Pace University & Berkeley College, New York

Semester abroad with a focus on marketing and business administration

1999 – 2019

Katharinen-Gymnasium Ingolstadt

General higher education entrance qualification